All About Backyard Bougie
About Backyard Bougie
Backyard Bougie isn’t just a business.
It’s a reflection of how we believe business should be done—intentionally, creatively, and rooted in real relationships.
We exist to help everyday businesses show up like brands.
From custom apparel to marketing strategy to AI-powered systems, everything we build is designed to elevate how you present, connect, and grow.
Because in today’s world, it’s not enough to just be good at what you do.
You have to be seen, be remembered, and be trusted.
That’s where we come in.
Built by a Husband & Wife Team
Backyard Bougie was founded by Kristie & Mike Clack, a husband-and-wife team combining strategy, creativity, and real-world business experience into one unified vision.
Kristie Clack
CEO + Creative Director
Creative Direction
Brand Experience
Kristie bring's the heart and aesthetic behind everything you see and feel.
With a natural eye for design, storytelling, and customer experience, she helps businesses transform how they present themselves--online, in person, and everywhere in between.
From brand identity to content, to customer touchpoints, Kristie ensures every detail feel intentional, elevated, and aligned.
She's the one asking:
"How does this make people feel--does it reflect who you really are?"
Mike Clack
CFO + CTO
Strategy
Operations + Technology
Mike brings the engine behind the brand.
With a background in business development, systems, and operational leadership, he focuses on building the infrastructure that helps businesses scale--without chaos.
From CRM systems to AI automation to revenue strategy, Mike is wired to solve problems, streamline processes, and create clarity where most businesses feel overwhelmed.
He's the one asking:
"How do we make this work better, faster and smarter?"
Why Backyard Bougie Exists?
We saw too many small businesses:
Missing Calls & Opportunities
Struggling to Stay Consistent Online
Wasting Money on Disconnected Tools
Looking "Good Enough" instead of Standing Out
So we built something different...
A Place where marketing, print & technology all work together--not in silos!
A Place where business owners don't have to figure it all out alone.
What Makes us Different?
We don't just deliver services.
We build ecosystems.
Strategy + Execution under One Roof
Real People, not just Platforms
Systems that Grow with your Business
Creativity that Actually Converts
Technology that Works for You--not Against You
Everything we Do is Designed to
Help You. . .
Capture More Opportunities
Convert More Customers
Build a Brand you are Proud of
More Than Business. . .
At the core of Backyard Bougie is Something simple:
WE CARE.
About your BUSINESS.
About your GROWTH.
About the PEOPLE YOU SERVE.
Because we're not just building brands...
We're building relationships, communities, and businesses that last!
The Backyard Bougie Standard
When you work with us, you're not just getting a vendor.
You're getting a team that thinks with you,
builds with you, and shows up
like it's our business too!
Let's Build Something That Lasts!
Whether you're just getting started or ready to level up,
We're here to help you bring it all together.
OUR TEAM
Coming Soon
Executive Assistant
Coming Soon
Bougie Marketing Brand Development
Coming Soon
VP Brand Development
Coming Soon
Bougie Marketing Brand Development
Coming Soon
Production Manager
Coming Soon
Account Manager
Backyard Bougie
Whether you need marketing, merch, or automation—we’ve got you covered.
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Bougie Circle is where strategy meets real life. A curated space for small business owners, creatives, and community builders to get practical marketing insight, behind-the-scenes execution, and real conversations around growth, brand, and relationships.
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