Chez Bacchus

The Challenge

Chez Bacchus is a neighborhood restaurant with a loyal regular base and a steady stream of first-timers — but the marketing engine had drifted. The contact list was full of long-dormant addresses with unclear consent. The brand voice had wandered into discount-and-promo territory that did not match the in-restaurant experience. The website was stale. And the inbound calls, DMs, and review responses were all happening in different places, with no through-line.

What We Built

• Custom Astro website with clean menu management, accurate hours, and an editorial cadence that matches the restaurant’s actual experience
• AI concierge across four channels — voice receptionist, website chat, social DM responses, and reputation management — all answering in the restaurant’s voice, escalating the right conversations to humans
• Re-permission campaign for the legacy contact list — opt-back-in flow that cleared out dead addresses, re-established consent under TCPA and email best practices, and rebuilt a smaller but engaged audience worth marketing to
• Brand drift correction through experience-led partnership events — wine dinners, the Flight Club series, chef collaborations, and seasonal experiences that pulled the brand back toward what makes it worth visiting in the first place
• OpenTable Experiences engine — Afternoon Tea, specialty dinners, and ticketed events launched as bookable experiences, not just reservations
• Meta Business consolidation — Facebook and Instagram business assets unified, page roles cleaned up, ad account permissions sorted, and pixel/conversion tracking wired through properly for the first time

The Result

A restaurant marketing system that finally pulls its weight in the customer journey — not a stack of disconnected platforms, but a single brand showing up consistently across phone, web, social, reviews, and reservations.