Local SEO
Google Business Profile optimization, local schema, NAP consistency, and content tuned to El Dorado County and Sierra Foothills search intent.
Marketing · Placerville · Sierra Foothills
A marketing partnership built where you actually live.
Backyard Bougie is a family-run creative studio based in Placerville — El Dorado County, the Sierra Foothills, and within easy reach of Sacramento, Folsom, and Roseville. We work with local businesses the way a local should: in person when it matters, in your community, and at your pace.
Local Roots
Run from a family farm in the foothills.
Most marketing agencies serving the Sierra Foothills are based somewhere else — Sacramento, San Francisco, sometimes farther. Backyard Bougie is run from a small family farm at the end of a county road in Placerville. Mike and Kristie Clack work from a converted studio space on the property, between the chicken coop and the donkey pasture. The dog supervises.
This matters more than it sounds like it should. The pace of the foothills, the rhythm of the seasons, the difference between marketing that respects a small town and marketing that just descends on one — these things show up in the work because they show up in the people doing the work.
If you are a business in Placerville, Cameron Park, El Dorado Hills, Pollock Pines, Diamond Springs, or anywhere across El Dorado County and the Sierra Foothills, we are the local option that actually is local. We also regularly work with clients in Sacramento, Folsom, Roseville, and South Lake Tahoe.
What We Do for Local Businesses
The whole stack, one partner.
Custom Websites
Fast, accessible Astro builds with the kind of SEO foundation most agencies skip. Page Experience signals matter more every quarter.
Brand & Identity
Logo systems, voice guides, visual identity, and the kind of restraint that elevates an established business instead of redoing it from scratch.
Social Content
On-brand calendars and posts that match how your customers actually talk — not stock photography and emoji.
GHL CRM & Email
Marketing automation, lifecycle email, SMS campaigns, and re-permission work for stale lists. The unglamorous infrastructure that compounds.
AI Receptionist
24/7 voice, SMS, and chat coverage inside your CRM. After-hours calls become real leads, not voicemails nobody hears.
Recent Local & California Work
Numbers, not promises.
We do not pretend marketing is magic. We measure it.
- Chez Bacchus (Long Beach fine-dining client) — seated covers up 25% year over year, ~$199K in incremental annualized revenue, organic search clicks +49% MoM, 4.8★ across 730 reviews. See the full case study →
- Marni's OC (Orange County hospitality) — full operating system including band booking with 1099 compliance, billiards reservations via GHL + Stripe, and live ESPN integration. Read the case study →
- Aegis Realtor (40-year-tenured realtor) — brand build from zero, RESPA-compliant lender lead capture, four-platform social launch. Read the case study →
- Vachel Farms (Placerville-based heritage farm brand) — local brand identity and e-commerce, built side by side. Read the story →
Common Questions from Local Operators
Before you reach out, the basics.
Are you actually based in Placerville?
Yes — we run Backyard Bougie out of a small family farm at 1240 Crooked Mile Court in Placerville, California. Most client calls happen over video, but we are physically here. In-person work in El Dorado County and across the Sierra Foothills is part of the offering, not an exception.
What areas do you serve in person?
Primary in-person service area is El Dorado County (Placerville, Cameron Park, El Dorado Hills, Pollock Pines, Diamond Springs) and the broader Sierra Foothills. We regularly travel to Sacramento, Folsom, Roseville, and South Lake Tahoe for client work, photo shoots, and brand sessions.
Do you only work with local clients?
No — most of our retainer clients are in California, but we work with clients across the country (currently Long Beach, Orange County, and elsewhere). The Placerville roots shape the brand and pace of how we work, not who we work for.
How is this different from a bigger agency in Sacramento or the Bay Area?
We are a two-person operator partnership — Mike on strategy and tech, Kristie on brand and creative. You will not be passed to an account coordinator. Our entire roster is small by design, so we know your business well enough to make real recommendations rather than upsell from a deck.
What does it cost to start working together?
Our smallest marketing retainer is the Foundation package at $499/month. Most local clients land on Momentum at $999/month (plus a $127 platform fee for AI tooling). We waive a $2,500 setup fee for 12-month commitments, but everything is month-to-month after onboarding — you are never locked in if it is not working.
Further Reading
How we think about local brand work.
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Lifestyle
Why We Run a Marketing Studio From a Farm in the Sierra Foothills
Backyard Bougie is run from a small family farm in Placerville, California — chickens, donkey, sheep, and a great dane who doubles as a project manager. Here's why that's not a marketing gimmick — it's the actual operating model.
Read the post
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Brand Strategy
When to Split a Founder Brand From Your Business: The Executive Fitness Playbook
Some businesses outgrow being just a business. When the founder's story carries equal weight to the company itself, the right move is often to split the brand. Here's how we did it for a fitness studio — and how to know when it's time.
Read the post
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Email Marketing
Re-Permissioning Your Email List: The Forgotten Step That Saves Your Sender Reputation
Most small businesses have an email list of 'contacts' that haven't really opted in — and they wonder why deliverability is tanking. Here's how to re-permission a legacy list, clean it up under TCPA and CAN-SPAM, and end up with a smaller-but-engaged audience worth marketing to.
Read the post
Let's Meet
Coffee in Placerville?
If you are local, the best way to start is to actually meet. Book a 30-minute call (video or in person at a Main Street spot of your choice) and we will tell you whether we are the right partner — even if it turns out we are not.
Book a Strategy Call