Privacy Policy

The Backyard Bougie, doing business as Bougie Print & Bougie Marketing ("we," "our," or "us"), respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, share, and safeguard your information when you visit our website www.thebackyardbougie.com (the "Site"), or engage with us online.

Please read this Privacy Policy carefully. By using the Site, you agree to the practices described here.

We use your information to:

• Process and fulfill your orders
• Communicate with you about purchases or customer support
• Improve and personalize your experience on our Site
• Send marketing emails (you can opt out anytime)
• Comply with legal obligations

Backyard Bougie, Inc. may offer text message communications to customers who voluntarily provide their mobile phone number and opt in to receive messages.

Types of Messages

If you consent to receive SMS messages from us, you may receive:

• Order confirmations
• Shipping notifications
• Appointment reminders
• Customer service communications
• Promotional or marketing messages

Consent

By providing your mobile number and opting in, you consent to receive automated and non-automated text messages from Backyard Bougie. Consent to receive marketing text messages is not a condition of purchase.

Message Frequency

Message frequency may vary depending on your interactions with us.

Fees

Message and data rates may apply according to your mobile carrier's plan.

Opt-Out

You may opt out of SMS communications at any time by replying STOP to any message you receive from us. After opting out, you will receive a confirmation message and will no longer receive SMS communications unless you opt back in.

Help

For assistance, reply HELP or contact us at info@thebackyardbougie.com.

Data Sharing

Mobile information will not be shared, sold, or transferred to third parties for marketing purposes. We may share mobile information with service providers who assist in delivering SMS communications, subject to confidentiality agreements.

We retain personal information only as long as reasonably necessary for the purposes described in this policy, or as required by law. General retention periods:

• Inquiry & contact form submissions: up to 24 months from last interaction
• Customer records (orders, invoices, contracts): 7 years from last transaction, for tax and audit purposes
• Email marketing lists: until you unsubscribe, plus up to 90 days for suppression-list maintenance
• SMS marketing records: per TCPA, opt-in and opt-out records retained for at least 4 years
• Analytics (aggregated, non-identifying): retained per Google Analytics 4 default (currently 14 months)
• Server logs: 30 days unless extended for security investigation

Where information is no longer needed, we delete it or de-identify it so it can no longer be linked to you.

You can exercise the following choices at any time, at no cost.

Opt out of sharing for cross-context behavioral advertising

Email us at info@thebackyardbougie.com with the subject line "Do Not Share My Personal Information" and we will suppress your data from advertising partners within 15 business days.

Global Privacy Control (GPC)

We honor the Global Privacy Control browser signal as a valid opt-out request, consistent with the California Attorney General's 2022 guidance. If your browser or extension transmits a GPC signal, we will automatically suppress ad-related tracking on this site for that browser, without requiring you to email us. Browsers and extensions that support GPC include Brave, DuckDuckGo, and Firefox with the Privacy Badger extension.

Marketing email opt-out

Click the unsubscribe link at the bottom of any marketing email, or reply with "unsubscribe."

SMS opt-out

Reply STOP to any text message you receive from us.

Cookies in your browser

You can clear, block, or manage cookies through your browser settings. Note that disabling cookies may degrade some site functionality.

Limit use of sensitive personal information

We do not currently use sensitive personal information (as defined by CPRA) for any purpose beyond providing the services you request. If this ever changes, this section will be updated and you will be given the option to limit such use.

Submitting a verifiable consumer request

For know, delete, correct, or portability requests, email info@thebackyardbougie.com with the subject "California Privacy Rights Request." Include enough information for us to verify your identity (e.g., the email address or phone number you have used with us).

We take reasonable measures to protect your information using administrative, technical, and physical safeguards. However, no method of transmission over the internet is 100% secure.

Our Site may contain links to third-party websites. We are not responsible for their privacy practices and encourage you to read their privacy policies.