Backyard Bougie

Built together. Side by side.

Real brands.
Real relationships.
Marketing that actually works.

Family-run creative studio — brand, apparel, AI, and accessible web for businesses growing on their own terms.

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Where do you want to start?

Five doors. One family behind all of them.

  • Bougie Marketing

    Marketing

    Brand, social, web, CRM, and AI on one monthly retainer — for restaurants and local businesses that want a partner, not a vendor.

    Chez Bacchus: covers +117% year over year.

    See marketing packages

  • Bougie Table

    Table

    Private chef dinners — a restaurant chef cooks a multi-course dinner in your kitchen, and leaves it clean.

    In-home dinners for 2 to 20 guests within 30 miles of Placerville.

    Visit Bougie Table (opens in new tab)

  • Bougie Crafts

    Crafts

    Small-batch soap, hand-poured candles, and laser-engraved pine — made by hand on our farm above Placerville.

    Kristie’s handmade goods. The shop opens soon at bougiecrafts.com.

    Visit Bougie Crafts (opens in new tab)

  • Bougie Booking

    Booking

    Table reservations and ticketed seating for restaurants, wineries, and venues — guests pick a table on your floor plan and pay up front.

    Free to the venue. Guests pay $1.50 + 3.5% per person.

    See Bougie Booking

The Bougie family of companies

Brand Strategy Custom Apparel Web Design AI Automation Virtual Receptionist Social Content Team Stores CRM & Email Photography Podcast Production Fundraiser Merch SEO & Schema ADA Accessibility Brand Strategy Custom Apparel Web Design AI Automation Virtual Receptionist Social Content Team Stores CRM & Email Photography Podcast Production Fundraiser Merch SEO & Schema ADA Accessibility

The Method

Attract. Nurture. Retain.

Most marketing breaks between the moment someone notices you and the moment they become a regular. We build the entire arc — and the systems behind it.

  1. Attract

    Show up where the right customers already look — search, social, and word-of-mouth that compounds.

  2. Nurture

    Convert interest into trust with email, SMS, and AI conversations that sound like a real person — because one is behind every one.

  3. Retain

    Turn one-time buyers into lifelong fans through community, content, and the small touches most agencies skip.

Selected Work

Brands we've built, side by side.

View all work
Aegis Realtor website preview

Real Estate

Aegis Realtor

Full brand build from zero for a 40-year-tenured realtor — logo, identity, custom website, Google Business Profile and four-platform social launch, RESPA-compliant lender lead capture, full legal stack, AI concierge, and a CRM rebuilt around the existing book of business.
Chez Bacchus website preview

Restaurant

Chez Bacchus

Full marketing reset for an elevated California fine-dining restaurant — seated covers up 25% year over year and 44% month over month, ~$199K in incremental annualized revenue, organic search clicks +49% MoM, and a 4.8★ reputation across 730 reviews. Built on AI concierge, a re-permissioned list, restraint-led brand work, and an OpenTable Experiences engine.
Marni's OC website preview

Hospitality

Marni's OC

Full operating system for an Orange County hospitality venue — band booking with 1099 compliance, billiards reservations via GHL + Stripe, live ESPN sports integration, merch shop, and a Google Sheets workflow that lets the staff run the menu and events without a developer in the loop.
Vachel Heritage Egg Co. website preview

Family farm project (pro bono) · FFA SAE

Vachel Heritage Egg Co.

A family farm project (pro bono): a heritage egg brand built by our son as his FFA Supervised Agricultural Experience — a real venture we mentor, not a paid engagement, and a working classroom for the next generation.

What We Do

One partner. Four ways we move the needle.

Bougie Marketing

Marketing that builds relationships

Brand strategy, social, content, web, CRM, and AI — on a retainer that treats your business like our own.

See Marketing Packages

Bougie Print

Apparel & team merch, done right

Team stores, player packs, fundraiser merch, spirit wear, DTF, embroidery — for orgs that care how it lands.

Explore Print

AI Solutions

A virtual receptionist that never misses a lead

Voice, SMS, and chat — answering, booking, following up 24/7 inside your CRM. Flat monthly fee, no per-minute billing.

See Virtual Receptionist Pricing

ADA Web Services

Accessible sites that protect your business

WCAG 2.2 AA conformance, accessibility statements, ongoing audits — built into every site we ship.

Learn About ADA Services

Proof

Real clients. Real numbers.

They don't talk to you like a vendor. They build with you like a partner — and the work shows it on day one.
Casey Kammel Executive Fitness

Chez Bacchus · Long Beach

A fine-dining restaurant, one year in.

778
Covers in August
+117%
Covers, year over year
4.8★
253 Google reviews
+683%
GBP bookings after the June remediation

August 2026 reporting. Covers year over year, same store.

Read the case study

Field Notes

From the journal.

Read the blog

Founders

More than a business — it's a lifestyle.

Mike and Kristie Clack run Backyard Bougie from a small family farm in Placerville, in the Sierra Foothills of California — chickens, donkey, sheep, and a Great Dane who doubles as the world's tallest project manager.

Every brand we touch gets the same care we give our own. Strategy from Mike. Creative from Kristie. A real person on every call.

Meet the Founders
100%
Family-run
4
Family of Companies
AA
WCAG 2.2
24/7
AI Coverage

Let's Build

Ready to build something real?

A 30-minute strategy call. No pitch deck, no pressure. We'll tell you what we'd actually do — even if it's not us.

Book a Strategy Call