Bougie Marketing
Marketing that builds relationships
Brand strategy, social, content, web, CRM, and AI — on a retainer that treats your business like our own.
See Marketing PackagesBuilt together. Side by side.
Real brands.
Real relationships.
Marketing that actually works.
Backyard Bougie is a family-run creative studio in the Sierra Foothills — pairing strategy, design, custom apparel, and AI automation for businesses that want to grow without losing what makes them them.
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Brand Strategy Custom Apparel Web Design AI Automation Social Content Team Stores CRM & Email Photography Podcast Production Fundraiser Merch SEO & Schema ADA Accessibility Brand Strategy Custom Apparel Web Design AI Automation Social Content Team Stores CRM & Email Photography Podcast Production Fundraiser Merch SEO & Schema ADA Accessibility
The Method
Attract. Nurture. Retain.
Most marketing breaks between the moment someone notices you and the moment they become a regular. We build the entire arc — and the systems behind it.
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Attract
Show up where the right customers already look — search, social, and word-of-mouth that compounds.
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Nurture
Convert interest into trust with email, SMS, and AI conversations that sound like a real person — because one is behind every one.
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Retain
Turn one-time buyers into lifelong fans through community, content, and the small touches most agencies skip.
Selected Work
Brands we've built, side by side.
What We Do
One partner. Four ways we move the needle.
Bougie Print
Apparel & team merch, done right
Team stores, player packs, fundraiser merch, spirit wear, DTF, sublimation — for orgs that care how it lands.
Explore PrintAI Solutions
An AI receptionist that never misses a lead
Voice, SMS, and chat — answering, booking, following up 24/7 inside your CRM. Hear it work on a live demo.
Book an AI DemoADA Web Services
Accessible sites that protect your business
WCAG 2.1 AA conformance, accessibility statements, ongoing audits — built into every site we ship.
Learn About ADA ServicesThey don't talk to you like a vendor. They build with you like a partner — and the work shows it on day one.
Field Notes
From the journal.
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Local SEO
Marketing for Sierra Foothills Small Businesses: Why Local Beats Big
A Placerville studio's honest take on Sierra Foothills small business marketing — seasonal rhythms, full-stack services, and why local roots beat a national agency every time.
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Local SEO
Placerville Web Design: What a Local Business Actually Needs (and What to Skip)
A Placerville-based studio's honest guide to web design for El Dorado County small businesses — fast, accessible, found locally, and built to last.
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Local SEO
Looking for a Marketing Agency in El Dorado County? A Local's Honest Guide
A Placerville-based operator's honest guide to local marketing in El Dorado County — seasonality, full-stack services, real pricing, and why local roots matter.
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Founders
More than a business — it's a lifestyle.
Mike and Kristie Clack run Backyard Bougie from a small family farm in the Sierra Foothills of California — chickens, donkey, sheep, and a Great Dane who doubles as the world's tallest project manager.
Every brand we touch gets the same care we give our own. Strategy from Mike. Creative from Kristie. A real person on every call.
Meet the Founders- 100%
- Family-run
- 3
- Sister Brands
- AA
- WCAG 2.1
- 24/7
- AI Coverage
Let's Build
Ready to build something real?
A 30-minute strategy call. No pitch deck, no pressure. We'll tell you what we'd actually do — even if it's not us.
Book a Strategy Call