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Backyard Bougie

Bougie Marketing

Marketing that builds a business — not just an audience.

A monthly retainer covering brand, social, content, web, CRM, and AI automation. One partner. One bill. Real accountability.

What's Included

Everything a modern brand needs, under one roof.

Brand Strategy

Positioning, voice, audience, and messaging frameworks that actually get used.

Social & Content

On-brand calendars, captions, reels, and stories — produced, scheduled, and measured.

Website & SEO

Fast, accessible Astro builds. Schema, technical SEO, and content that ranks.

CRM & Email

GHL setup, lead routing, lifecycle email & SMS — every lead followed up, every time.

AI Automation

Chatbots, SMS responders, voice receptionists — all wired into your CRM, not bolted on.

Reporting

Plain-English monthly reports tied to real business outcomes. No vanity dashboards.

Retainer Packages

Four ways to partner with us.

Pricing is transparent and listed below. The $2,500 startup fee is waived on a 12-month commitment. Early termination is amortized at $227.27/mo of months remaining.

Presence

Foundation

$499/mo

For brands building a consistent presence

  • Social media management (3 platforms)
  • 8 branded posts / month
  • Monthly content planning call
  • Performance reporting
  • Email & SMS support
Start with Foundation

Growth

Most Popular

Momentum

$999/mo

+ $127/mo platform fee · Most popular tier

  • Everything in Foundation
  • Full content engine (16 posts/mo)
  • Email + SMS campaigns
  • GHL CRM management
  • AI chatbot + SMS automations
  • Quarterly strategy review
  • Priority response
Start with Momentum

Market Leader

Authority

$1,750/mo

+ $127/mo platform fee

  • Everything in Momentum
  • Paid social management
  • SEO content (2 articles/mo)
  • Landing pages + funnels
  • AI voice receptionist
  • Monthly strategy session
  • Dedicated brand lead
Move to Authority

Brand Partnership

Partner

From $2,500/mo

Custom scope — for serious growth

  • Fully custom scope
  • Embedded brand team
  • Print + apparel integration
  • PR + media relations
  • Advanced automation builds
  • Weekly working sessions
  • Executive strategy access
Talk to Mike

Common Questions

Before you book, the honest answers.

Do I have to sign a long-term contract?

Our standard retainer is month-to-month after an initial 90-day onboarding. We waive our $2,500 startup fee for clients who commit to 12 months — but you are never locked in if it is not working.

What is the platform fee?

The $127/mo platform fee on Momentum and Authority covers GHL AI tooling ($97/mo per sub-account) plus our managed automation infrastructure. It is not a markup — it covers real software cost.

Can I bring my own designer or developer?

Yes. We work alongside in-house teams all the time. The Partner tier is built for that — embedded, not territorial.

Do you do one-off projects?

Rarely. Marketing compounds, so do our results. If you want a one-off site or campaign without ongoing partnership, we will refer you to someone who specializes in that.

Next Step

Let's see if we're the right fit.

30 minutes. No deck. No pressure. We'll either lay out a plan we believe in — or tell you who would be a better partner.

Book a Strategy Call