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Backyard Bougie

Case Study · 2026

Guns Up Waterfowl

Custom website, fundraising campaign infrastructure, and a real CRM for a nonprofit that takes veterans into the field. Three operational pillars built around the mission, not the tooling.

Industry

Nonprofit · Veterans

Services

Website Design · Fundraising Campaign · CRM & Contact List · Donor Operations

The Challenge

Nonprofits serving veterans get measured on outcomes, not website polish — but the supporters who fund those outcomes evaluate everything in the first ten seconds on the site. Guns Up Waterfowl needed a digital presence that matched the seriousness of the mission: taking veterans into the field, building community, and raising the money to keep doing it sustainably.

What We Built

  • Custom website designed to communicate the mission clearly, show the work, and convert visitor curiosity into donor support — without the bloat or template feel most nonprofit sites carry
  • Fundraising campaign infrastructure — landing pages, donation flow, donor recognition, follow-up sequences — built to compound the giving cycle instead of treating donations as one-off transactions
  • CRM and contact list build — every supporter, every donor, every veteran touched by the program lives in one searchable, segmentable system the organization can actually use day to day
  • Donor operations layer — automated thank-yous, tax receipts, anniversary acknowledgments, and segmented communications so the team can focus on the field instead of the spreadsheet

The Result

A digital presence that finally matches the gravity of the work, and the operational systems behind it to turn supporter interest into sustained funding for the mission. The website is no longer the bottleneck. The CRM is no longer a graveyard of names. The fundraising no longer depends on one person remembering who to follow up with.