Vachel Heritage Egg Co.

The Project

Vachel Heritage Egg Co. is a family farm project (pro bono), not a Bougie Marketing client. It is our son’s Future Farmers of America (FFA) Supervised Agricultural Experience (SAE) — a real entrepreneurial project he is leading, with the brand, store, and operations as his working classroom.

We mentor. He builds.

What He’s Building

• A heritage-led brand identity for a real working flock on our family farm
• A real e-commerce front for selling eggs, handling seasonality, and managing small-batch inventory
• A lifestyle content layer that documents the actual farm — the birds, the work, the days
• The operational learnings that come with running a real business: pricing, fulfillment, customer service, returns, and the unglamorous parts of entrepreneurship

Why It’s Here

This case study isn’t a portfolio piece in the traditional sense — it’s a deliberate choice to put a young entrepreneur’s work on the same wall as our paid client work. Because mentoring the next generation of business owners is part of what Backyard Bougie is for. And because he is doing real work that deserves to be seen.

If you’re a parent, an educator, or a young entrepreneur curious about FFA SAE projects, we are happy to talk through how this one came together.