Bougie Launch · by Bougie Marketing
A professional website in 10 days, built by a real studio, for less than a weekend of your time. Built to target WCAG 2.2 AA with privacy consent from day one, and you can edit it yourself without breaking it.
Pricing
5 of 5 spots left this month
Founding pricing: 10 of 10 left. The first 10 customers get 12-month pricing on any term in exchange for a testimonial and a case study.
Start here
$69/mo
+ $499 setup, on a 12-month term
More pages
$99/mo
+ $799 setup, on a 12-month term
Start here
$79/mo
+ $999 setup, month to month, cancel any time
More pages
$119/mo
+ $1,499 setup, month to month, cancel any time
Start here
$69/mo
No setup fee, on a 24-month term
More pages
$99/mo
No setup fee, on a 24-month term
Launch Complete: Launch Plus, the CRM, Google Workspace setup and the policy pack, on a 12-month term, for $1,199 setup + $179/mo.
Annual prepay on any plan gets two months free, arranged on a call.
Real sites
These sites run on Bougie Core, the engine every Launch site is built on. Same speed, same accessibility checks, same editor.
A registered dietitian's practice in Placerville.
Visit the site (Nutrition with CB, opens in new tab)
Private chef dinners in the Sierra Foothills. Our own brand.
Visit the site (Bougie Table, opens in new tab)
A youth baseball program in El Dorado County.
Visit the site (Diamond Dirtbags, opens in new tab)Add-ons
| Add-on | Price | Requires |
|---|---|---|
| CRM connection Form leads into a pipeline, review requests, one inbox and a booking calendar. | $297 setup · $97/mo | 12-month term |
| AI package The AI receptionist and unlimited AI website chat. | $497 setup · $127/moAdded on a call | CRM |
| Policy pack Privacy policy and terms from our policy library. | $200 each or $349 for both | — |
| Google Workspace setup Email on your domain, set up and authenticated. Google bills the licences. | $149 setup | — |
| Extra page One more page beyond your plan. | $99 setup | — |
| Copy written for you We draft your page copy and a person edits it. | $249 setup | — |
| Extra change request Beyond the one small change included each month. | $49 setup | — |
| POD store A store on your site. Bougie Print prints every order and ships it in your brand's name. | $297 setup · $0/mo | A site we built |
| Order desk Take orders, buy shipping labels and send tracking from one private screen. | $497 setup · $69/mo | CRM (included on retainers) |
How it compares
Affordable website design without doing it yourself: think of Launch as a starter website, built by a studio and kept healthy. Launch includes no social, strategy, reporting or ads.
| Feature | DIY builder | Bougie Launch | Marketing retainer |
|---|---|---|---|
| Who builds it | You, on weekends | We do, from your intake | We do |
| Upfront | $0 | $0–$1,499 | $2,500 startup fee, waived on 12 months |
| Monthly | $17–$49 | $69–$119 | From $499 |
| Accessibility and privacy consent | Up to you | Built in; edits are checked before they publish | Built in |
| Edits | Anything, including breaking it | Text, photos, hours, services, posts | We make them |
| Social, strategy, reporting | None | None | Yes |
| Design | A template you adjust | Template made for your trade | Custom design included |
| CRM | Paid apps | Optional add-on | Included |
The way up
When you are ready for social, strategy and reporting, move up to a marketing retainer. Launch setup fees you paid in the past 12 months are credited, and the $2,500 startup fee is waived.
See the retainer packagesHow it works
Pick a plan and a term. We take five new Launch sites a month so every one gets real attention.
Your services, hours, photos and the look you like, chosen from colour and font pairs that pass accessibility checks.
We draft the copy and build the site on Bougie Core, our own engine. A designer reviews every page.
One round of changes on a preview link (two on Launch Plus).
We connect your domain, and email and the CRM if you added them. Live in 10 business days.
Change text, photos, hours and posts through simple forms. Every edit is checked before it publishes, so you cannot break the site.
The editor
Every Launch site comes with the Bougie Editor: simple forms for the parts of your site you change most. No page builder, no login to forget. You get a sign-in link by email.
Headings, paragraphs, hours, services, FAQs and posts each get a labelled box. Boxes with a length limit show a live character count, so text always fits its spot on the page.
Tap Replace this photo, pick one from your camera roll, and the editor resizes it for the web and strips its location data before it uploads.
Preview builds a private copy of your whole site with your changes in about a minute. The live site doesn't change until you publish.
Every change runs through our automated checks before it publishes, and is live in about 10 minutes. Changed your mind? Undo any edit from your site's history.
Prefer we do it? One small change a month is included, and extra changes are $49.
Common Questions
Owner-operators with a real business and no time: cafés, food trucks, wineries, coaches, wellness practices, trades and new businesses. It is not for stores with a large product catalog or for anyone who wants full design control; we will point you somewhere better suited.
You tell us about your business through a guided intake, we build the site, you approve it, and then you keep it current yourself through locked-down forms. You never touch a page builder, and you are never left on your own.
Text in marked fields, photos, hours, menus, services, prices, team bios, blog posts, events and an announcement banner. Layout, navigation, colours, fonts, legal pages and the consent banner stay locked so the site keeps working and stays accessible.
No. You can change words, photos, hours, services and posts. Layout, code and search settings stay with us, and every change is checked before it goes live. If something still isn't right, undo it from your site's history.
No. Many owners never open the editor. One small change a month is included; send it to us and we'll make it.
Every Launch site is built to target WCAG 2.2 AA and checked before launch. Each edit you make runs the same checks (alt text, headings, contrast, link text) before it publishes. We do not use overlay widgets.
Launch includes no social, strategy, reporting or ads. Those come with a marketing retainer, and everything you pay in Launch setup fees in the past 12 months is credited when you move up.
The 12-month term gets the lower setup fee and monthly rate. Month to month costs more ($999 setup and $79/mo for Launch) and you can cancel any time. A 24-month term has no setup fee. If you cancel before we start your build, you get a full refund.
You do. The domain is registered in your name and your content is yours. If you ever leave, we hand it over.
