Backyard Bougie

Web Design · Placerville & Sacramento

Web design & development in Placerville and Sacramento

A beautiful front. A working system behind it.

Custom websites for businesses in the Sierra Foothills and the Sacramento metro, built on Bougie Core and wired to your menu, your calendar and your bookings, with our CRM included in every retainer.

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Marni's OC Aegis Realtor Executive Fitness Guns Up Waterfowl Nutrition with CB Diamond Dirtbags WCAG 2.2 AA Built on Bougie Core Built in Placerville Marni's OC Aegis Realtor Executive Fitness Guns Up Waterfowl Nutrition with CB Diamond Dirtbags WCAG 2.2 AA Built on Bougie Core Built in Placerville

The foundation

Every new site starts on Bougie Core.

Bougie Core is our own build platform. Every new client site is generated from it, so the hard parts (speed, accessibility, search and privacy) are solved before we design a single page. You pay for your brand and your content, not for us to re-solve the plumbing.

Fast by default

Static pages with no heavy framework in the browser, self-hosted fonts, and images sized so nothing jumps while the page loads.

Accessible from the first commit

Skip links, visible focus, 24-pixel tap targets, reduced motion respected, and pages that still work with JavaScript off. Built to target WCAG 2.2 AA, and audited against it before launch.

Found by search and AI

One structured-data graph on every page, clean titles and breadcrumbs, quick-answer blocks, and an open door for the AI assistants people now ask first.

Privacy in the right order

The consent banner loads first. Analytics and ad tags cannot fire until a visitor says yes.

Forms built not to drop a lead

A honeypot and an invisible human check stop the bots. If the check itself ever goes down, the enquiry still gets through.

Tested before every deploy

An automated check suite runs on every change, and a site with placeholder content cannot be published.

Yours to keep: your domain, your code and your content. Sites marked "Built on Bougie Core" in the work below were built on it; our earlier sites were custom builds that the platform grew out of.

What we wire in

Website design that does more than look good.

Small business website design, done properly: the site is the front door, and behind it is the system that runs the business.

Design & build

Custom websites, not templates. Editorial design, fast on a phone on Highway 50, and yours to own: the code, the domain and the content.

Aegis Realtor: brand, site and launch from a standing start.

Aegis Realtor website, desktop view

Live content your staff can run

Menus, live music, events and game schedules that update from a Google Sheet your team already knows. No developer, no support ticket.

Marni's OC: menu, music calendar and tonight's games, all pulled in.

Marni's OC menu page, driven by a Google Sheet

Custom applications

When a plugin won’t do it, we build it: table reservations and ticketed seating, deposits through Stripe, door lists and staff tools.

Bougie Booking, our own table-reservation platform. Separately, billiards reservations with Stripe deposits for Marni's OC.

Bougie Booking, a table reservation platform

CRM & automation

Every retainer includes our CRM. Every form, call and booking lands in it with where it came from attached, whether that was the Google ad, the search result or the Instagram post. Follow-ups send themselves.

Aegis Realtor: 40 years of relationships moved from paper into a CRM. Executive Fitness: contacts out of Outlook and into a real system.

New lead · demo data

Jordan Rivera

Booked a strategy call · 8:16 AM

Source
Paid Search
Campaign
Local search, Q4
First page
/services/web-design/
Next step
Reminder text, 1 hr before

Bot protection

An invisible human check and a honeypot on every form. Spam never reaches your inbox, and if the check itself ever fails, the lead still gets through.

Running on every form we ship. Try it in the demo below.

Verified human

Invisible check + honeypot on every form. Spam blocked before it reaches your inbox.

Compliance, built in

WCAG 2.2 AA accessibility with a real statement, CPRA-ready consent, SMS opt-in that passes carrier (A2P 10DLC) review, RESPA-safe lender lead forms, and a full legal stack of terms, privacy and SMS policy.

Aegis Realtor: RESPA-compliant co-marketing lead capture.

A consent banner offering accept, decline and choose options

Built to be found: local SEO

Local SEO is set up during the build, not bolted on after: structured data on every page, Google Business Profile connected, Search Console watching, and pages written for how people in El Dorado County and Sacramento actually search.

One result

A restaurant client seated 778 covers in August, up 117% on last year.

Don't take our word for it

It's running below.

The games tile is live: it pulls ESPN's public feed the moment this page loads, the same way Marni's OC shows tonight's games. The menu tile shows how a sheet-driven menu and music list look on a client site.

Driven by a Google Sheet

Tonight's menu & music

Menu

  • Apple Hill cider-braised porkCider jus, soft polenta, charred greens$26
  • Foothill peach & burrataEl Dorado peaches, basil, olive oil$16
  • Wood-fired flatbreadFarm eggs, leeks, gruyère$18
  • Gold Country troutBrown butter, almonds, lemon$28
  • Sierra s'mores pot de crèmeDark chocolate, toasted meringue$11

Live music

  • The Hangtown StringsFriday · patio7 PM
  • Kelsey Road DuoSaturday · main room8 PM
  • Sunday Porch SessionsSunday · lawn4 PM
  • Open micThursday · bar6:30 PM

The same system runs Marni's menu and live music.

Example data. On client sites, staff edit a sheet and the page updates.

Live from ESPN

Tonight's games

  • Loading tonight's games…

Checking the feed…

Standards

WCAG 2.2 AA

Audited before launch, monitored weekly after.

Bot-protected form (demo)

Prove you're human

Nothing you do here is sent anywhere.

The work

Websites we've built, and what's wired in.

How a build goes

Four steps, no surprises.

  1. Discover

    A strategy call, then a look at what you run on today: your menu, your calendar, your bookings, your reviews.

  2. Design

    Design built on your brand, shown to you as real pages, not mood boards.

  3. Build & wire

    We build it, then connect the live pieces: sheets, calendars, bookings, CRM, forms and tracking.

  4. Launch & look after

    An accessibility audit before launch, then updates, monitoring and monthly reporting on the retainer.

What it costs

Websites come with the partnership.

Your website is included in every retainer, from $499/mo. One-off builds and custom applications are quoted after a strategy call.

See the packages

Questions

Website design, answered.

Do you only build websites for Placerville businesses?

No. We are based in Placerville and work across El Dorado County and the Sacramento metro: El Dorado Hills, Cameron Park, Folsom, Roseville and Sacramento. Strategy calls are by video, and local clients can meet in person.

Who owns the website and the domain?

You do. The domain is registered in your name, and the code and content are yours. If you ever leave, the site goes with you.

Can my staff update the menu and events themselves?

Yes. We can wire the menu, live music and event listings to a Google Sheet your team edits, and the site updates from it. No logins to a site builder and no waiting on a developer.

Is the website ADA and WCAG compliant?

Every site we build is audited against WCAG 2.2 AA before launch and ships with an accessibility statement. We do not use overlay widgets, which do not make a site compliant.

What does a website cost?

Your website is included in every retainer, from $499/mo. One-off builds and custom applications are quoted after a strategy call.

How long does a build take?

Most small-business sites take four to eight weeks from the strategy call to launch. Custom applications and integrations are scoped and scheduled on the call.

Let's build the one that runs the place.

A 30-minute strategy call with the two of us, not a salesperson.

Book a strategy call (opens in new tab)