Backyard Bougie

Marketing · Long Beach · Orange County

A hospitality marketing partner already working in your city.

Backyard Bougie is a California creative studio that splits its time between a Placerville farm and Southern California — with live clients in Long Beach and Orange County. Brand, web, local SEO, CRM, and AI receptionists for operators who care about the room as much as the numbers.

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On the Ground in SoCal

Not a pin on a map — actually here.

Backyard Bougie is a marketing studio serving Long Beach and Orange County — brand strategy, website design, local SEO, CRM and marketing automation, OpenTable strategy, and AI receptionist services for hospitality and service businesses across Southern California.

Here is the honest version, because it matters: our studio is headquartered on a small family farm in Placerville, in the Sierra Foothills. But we split our time between the foothills and Southern California, and Long Beach and Orange County are where a real share of our work lives. Two of our anchor clients — Chez Bacchus in Long Beach's Arts District and Marni's OC in Orange County — are here, and we are on the ground for shoots, launches, and the kind of in-person strategy sessions that do not happen over a screen.

That is different from an agency that lists your city on a service-area page and has never set foot in it. When we talk about a Long Beach dinner rush or an Orange County event calendar, it is because we have been in the room for it. The Placerville roots shape the pace and restraint of how we work; the Southern California clients keep us close to the hospitality operators we serve best.

If you run a business in Long Beach, Anaheim, Santa Ana, Irvine, Huntington Beach, Newport Beach, Costa Mesa, Fullerton, or anywhere across greater Orange County and the LA basin, we are a real partner you can actually meet — not a logo you will never see again after onboarding.

What We Do for SoCal Operators

Built for hospitality and venues.

Restaurant & Hospitality Marketing

Reservation-driven campaigns, OpenTable Experiences, review velocity, and brand work that respects an elevated room instead of cheapening it.

AI Receptionist

24/7 voice, SMS, and chat inside your CRM. The Friday-night reservation call that used to hit voicemail becomes a booking. Built and proven for Chez Bacchus.

Local SEO

Google Business Profile optimization, local schema, and NAP consistency so a Long Beach or OC search finds you in the map pack, not your competitor.

Custom Websites

Fast, accessible Astro builds with the SEO foundation most agencies skip. Sub-second loads and the editorial polish a hospitality brand deserves.

Booking & Venue Systems

GHL + Stripe reservations, event booking, talent operations, and staff tooling — the back-of-house infrastructure a working venue actually runs on.

Brand, Social & CRM

Identity work, on-brand social calendars, lifecycle email and SMS, and the automation that turns a one-time guest into a regular.

Southern California Work

Local clients, real numbers.

We do not pretend marketing is magic — we measure it. Both of these are live Southern California clients, not portfolio filler:

  • Chez Bacchus — elevated fine dining in Long Beach's Arts District. Full marketing reset: AI concierge, a re-permissioned email list, restraint-led brand work, and an OpenTable Experiences engine. Result: seated covers up 25% year over year and 44% month over month, ~$199K in incremental annualized revenue, organic search clicks +49% MoM, and a 4.8★ reputation across 730 reviews. Read the full case study →
  • Marni's OC — a live-music and billiards venue in Orange County. We built the full operating system: a custom Astro website, band booking with 1099 compliance, billiards reservations via GHL + Stripe, live ESPN sports integration, a merch shop, and staff tooling that lets the team run the menu and events without a developer in the loop. Read the case study →

The restaurant playbook, in detail. Much of what we did in Long Beach is written up for any operator to read: the 30%-of-calls recovery story, the missed-call math for restaurants, and the OpenTable Experiences playbook. Hear the AI receptionist yourself on the live demo page.

Where We Work

Long Beach, Orange County, and the coast between.

Core service area: Long Beach and greater Orange County — Anaheim, Santa Ana, Irvine, Huntington Beach, Newport Beach, Costa Mesa, Fullerton, and the surrounding cities — plus the adjacent Los Angeles County coast. In-person work in SoCal is by arrangement around our travel between here and the foothills; most day-to-day work happens over video with the founders directly.

Headquartered up north on a family farm in Placerville · the Sierra Foothills. Same team, same standards, wherever you are in California.

Common Questions from SoCal Operators

Before you reach out, the basics.

Are you based in Long Beach or Orange County?

Our studio is headquartered on a family farm in Placerville, California, but we split our time between the foothills and Southern California — Long Beach and Orange County are a real, regular part of how we work, not a line on a service-area map. Two of our anchor hospitality clients, Chez Bacchus in Long Beach and Marni's OC in Orange County, are here, and we are on the ground for shoots, launches, and in-person strategy.

Do you have an office in Orange County?

We do not run a storefront office in OC — we are a two-person operator partnership, so most work happens over video and in the field at our clients' venues. When a project needs us in person in Long Beach, Orange County, or the wider LA basin, we are there. You get the founders, not an account coordinator.

What kinds of businesses do you work with in Southern California?

Our SoCal work skews hospitality and venue-driven — restaurants, bars, event spaces, and experience-led brands. Chez Bacchus is an elevated Long Beach fine-dining restaurant; Marni's OC is a live-music and billiards venue in Orange County. The through-line is operators who care about the in-room experience and need the marketing and back-of-house systems to match it.

What areas of Southern California do you serve?

Long Beach and greater Orange County are the core — Anaheim, Santa Ana, Irvine, Huntington Beach, Newport Beach, Costa Mesa, Fullerton, and the surrounding cities — plus the adjacent Los Angeles County coast. If you are a hospitality or service business in the LB/OC corridor, we can work with you in person and remotely.

Can you help a Long Beach restaurant with reservations and missed calls?

Yes — that is close to our home turf. For Chez Bacchus we built an AI concierge that answers reservation and event calls, an OpenTable Experiences engine, a re-permissioned email list, and a brand recalibration. The AI receptionist alone took roughly 30% of missed service-hour calls to near zero. If your phone rings more than it gets answered during service, that is the first system we would look at.

How much does it cost to work with you in SoCal?

Pricing is the same wherever you are: our smallest marketing retainer is the Foundation package at $499/month, most clients land on Momentum at $999/month (plus a $127 platform fee for AI tooling), and Authority runs $1,750/month. We waive a $2,500 setup fee for 12-month commitments, and everything is month-to-month after onboarding.

Why hire a Placerville studio for Orange County marketing?

Because the work speaks for itself and we are actually here. Most agencies chasing an OC restaurant have never run a hospitality account with real numbers behind it. We have live SoCal clients with documented results — seated covers up 25% year over year and ~$199K in incremental annualized revenue at Chez Bacchus. You get proven hospitality operators who split their time between a working farm and your dining room.

Further Reading

How we think about hospitality marketing.

Let's Meet

Next time we're in town?

Book a 30-minute call — video, or in person at your venue the next time we're in Long Beach or Orange County. We'll tell you honestly whether we're the right partner for your room, even if the answer is no.

Book a Strategy Call