Backyard Bougie

Bougie Marketing · For Restaurants

The Restaurant Growth System.

Site, concierge, reviews, newsletter, events, and a monthly report — the whole front-of-house marketing stack, run by a family studio that has done it for a fine-dining room in Long Beach. One retainer. Real covers.

Chez Bacchus · Long Beach

What a year on the system looks like.

An elevated California fine-dining restaurant with plenty of social motion and no through-line from it to the reservation book. We rebuilt the site, put an AI concierge on the phone and the DMs, re-permissioned the list, and answered every review in the house's own voice.

A Google Business Profile remediation in June — categories, hours, menu links, booking link — is where the bookings number comes from. Covers are same-store, year over year.

Read the full case study
778
Covers in August 2026
+117%
Covers, year over year
4.8★
253 Google reviews
+683%
GBP bookings after the June remediation

August 2026 reporting · used with the restaurant's permission.

What's Included

Six parts. One system.

  1. A site on Bougie Core

    Fast, accessible (WCAG 2.2 AA), built for reservations — menus, hours, and events that a phone can read in one thumb-scroll.

  2. AI concierge

    Chat and SMS that answer hours, parking, private-dining, and reservation questions 24/7 — and hand real bookings to a real person. Add the AI add-on and it answers the phone too.

  3. Reputation management

    Every Google, Yelp, and OpenTable review answered in your voice, and a review-ask cadence that never gates or incentivises.

  4. Weekly newsletter

    One email a week to a properly permissioned list — the wine dinner, the seasonal menu, the Tuesday nobody knows about yet.

  5. Event pages

    A landing page for every dinner, tasting, and holiday service, with the reservation link where it belongs.

  6. Monthly report

    Covers, bookings, reviews, list growth, and search — in plain English, tied to the numbers you already watch.

Pricing

One retainer. Listed, not quoted.

Momentum · Restaurant Growth System

$1,199/mo

Referred rate: $999/mo when you come to us through a partner or an existing client.

Optional AI add-on: $127/mo + $497 setup — the concierge answers the phone (150 calls/mo) and AI chat goes unlimited.

  • All six parts of the system, every month
  • $2,500 setup, waived on a 12-month term
  • Month-to-month after a 90-day onboarding
  • Mike or Kristie on every call — no account coordinator

Common Questions

Before you book, the honest answers.

What does the Restaurant Growth System cost?

It runs on our Momentum retainer: $1,199 per month, or $999 per month at the referred rate if you come to us through a partner or an existing client. There is a $2,500 setup fee, waived on a 12-month term. If you want the concierge to answer the phone, the AI add-on is $127 per month on top, with a $497 one-time setup — optional, and only if you choose it. It includes 150 calls a month and makes AI website chat unlimited; texts stay capped at 500 a month.

Do we have to move our website?

Yes — the site on Bougie Core is part of the system, because the concierge, event pages, newsletter, and reporting all hang off it. We migrate your menus, photos, and reservation links; you keep your domain and your OpenTable or Resy account.

Does the AI answer the phone?

With the AI add-on, yes. It answers what it should — hours, parking, dietary questions, private-dining inquiries, reservation requests — and routes anything that needs a human to your team by text. Reservations still land in your reservation system, not in a spreadsheet.

Can guests reserve a specific table for a show or a ticketed dinner?

Yes, through our sister company, Bougie Booking. Guests pick their table on a map of your room and pay up front, so the room can never be overbooked. It costs the venue nothing: the guest pays a small booking fee, and card payments go straight into your own Stripe account. It sits beside your reservation system rather than replacing it — use it for the nights that sell by the table.

See Bougie Booking (opens in new tab)

How fast does it start working?

Site and concierge go live in about two weeks. Review responses start the day we get access. Covers and search take longer — Chez Bacchus saw the year-over-year move build over the first two quarters.

Inquire

Tell us about the room.

Covers a week, how reservations come in today, what the phone is like on a Friday at 6. The more you give us, the more useful the first call is.

We respond within one business day — usually the same day. Or skip the form and book the call directly (opens in new tab).

Based In

Placerville, California

Sierra Foothills · live restaurant clients in Long Beach and Orange County

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