Nutrition with CB

Snapshot

Chelsea Britton has been a Registered Dietitian since 2008. She runs Nutrition with CB, a virtual functional-nutrition practice based in Placerville, working with clients on gut health, elimination diets and whole-food nutrition.

The Challenge

The practice had outgrown its Wix site. Years of classes, events and blog posts had piled up into pages that no longer matched how Chelsea actually works. Her client list lived in one tool, her newsletter in another, and her enquiries in a third. The homepage didn’t lead with the most important facts: who she is, her credential, and where she practises.

Leaving Wix also carried a real risk. Google had indexed the site for years, and a careless move would have turned every one of those links into a dead end.

What We Built

• A rebuild on Bougie Core, our own build platform. It gives her a fast, accessible site with structured data on every page, a consent banner that loads before any tracking, and an automated check suite that runs before every change goes live
• A redirect map for the old site. Every old address was traced and sent to its new home, so years of search history and bookmarks still land somewhere useful. Past events that no longer exist were retired cleanly instead of lingering in Google
• A contact form wired to the CRM, protected by an invisible human check and a honeypot. Every enquiry becomes a contact with an instant, branded confirmation, and the form tells visitors plainly not to send health details by email
• One home for her list. Her website contacts and her newsletter audience were reconciled into a single CRM, with each person’s email permission carried over, so the next newsletter goes only to people who asked for it
• Email that arrives. SPF, DKIM and DMARC are now set on her domain, plus a separate sending domain for newsletters, so mail from her domain passes the checks inbox providers look for
• Booking left where it works. Appointments stay in the practice’s existing scheduling system, and the site sends visitors straight to it
• Clear disclosures on the product recommendations she makes, set out on the page where readers see them
• Accessibility built in. The site is built to target WCAG 2.2 AA and passed an automated accessibility audit across every page before launch

The Result

The new site went live on September 19, 2026, on Chelsea’s own domain, with her email untouched through the switch. The site, the contact form, the client list and the newsletter now run as one system: an enquiry from the website lands in the same CRM her newsletter sends from.